Growing Skywest Airlines Essay Example | Topics and Well Written Essays - 1000 words

Growing Skywest Airlines - Essay ExampleSkyWest Airline has a result of opportunities that it prat leverage. These opportunities includes planes that shadow carry double or triple the capacity of the smaller planes , seasonal increase in number of travels, the alliance has its own fueling terminals which makes it enjoy low fuel prices, and the ever increasing woo in other means of traveling including car and train (Thomas, 2011). The family can utilize this opportunities to ameliorate its market share as well as the profit margin. The following explanations illustrate a number of inroads that the phoner can expend towards change its profit.The load capacity of the larger planes predisposes the company to expand its market. The company can make inroads into the new market by promoting the services offered by these large planes. Presently, the company is in the lead in providing airline transport services to its consumers. Arguably, promotion would increase the consumer awar eness about the existence of the planes. Further, the company can utilize the promotional opportunity to open its market. Marketing critics believe that promotion helps in improving the market brands (Palepu, et.al. 2007). Similarly, the company can tap this opportunity to not only market its services in the greater North America, but also improve the general market share.The large capacity planes can enable the company to enjoy the economies of scale. This means that when these planes ply in the same routes as the previous planes, the company would be incurring less production or maintenance cost as opposed to the use of many small capacity planes. SkyWest Airlines can use the pricing strategy as a merchandising tool to enjoy a larger market share. As stated above the large planes cook large load capacity, which makes the company to enjoy a big profit margin. Therefore, a move to swerve or use pricing